Willson Cuaca

Fore Coffee product excellence through research and development
From Portfolios

The role of R&D in Fore Coffee’s product excellence

Fore Coffee, an F&B (Food and Beverage) company specializing in affordable premium coffee, continues to demonstrate its commitment to innovation in developing a sustainable business. The goal is to strengthen the company and enhance its competitiveness, particularly in leading dynamic market trends. Amid speculation about…
Fore Coffee food and beverages journey
From Portfolios

Fore Coffee: Reshaping Indonesia’s new coffee culture

The food and beverage (F&B) coffee industry in Indonesia has experienced significant growth in the last decade. This is apparent as more coffee shops and brands are emerging amidst intense competition, supported by the skyrocketing coffee consumption by Indonesians of various ages—which is projected to…
Image credit: Timmy Loen|Image credit: Timmy Loen
Insights

Great entrepreneurs aren’t born. They are made

A key question for investors has been on my mind for the past decade: Are great entrepreneurs born or made? Over time, I’ve developed a thesis to address this query, validating my ideas through various cases within the East Ventures ecosystem. The answer boils down to three…
Willson Cuaca - Menimang Risk-Reward Pendanaan Startup - Bisnis.com
Insights

Minimizing the risk-reward of startup funding

The shrinking of venture capital funding over the past four years has not diminished East Ventures’ commitment to funding startups in Indonesia. Bisnis had the opportunity to speak with Willson Cuaca, Co-Founder and Managing Partner of East Ventures, about the firm’s future funding strategies for…
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Insights

Startups can expect brighter 2025 after prolonged funding winter

Startups are expected to find it easier to secure funding in the year ahead after a tough 2024 which saw rising costs, muted investor interest and geopolitical developments hampering their growth. Industry players told The Straits Times that the local funding landscape is poised to…
Willson Cuaca
Insights

Willson Cuaca: “A tech winter? Not in tropical Indonesia”

Around 3,000 startups knock on the doors of East Ventures every year, hoping to join the ranks of unicorns like Tokopedia, Traveloka, and Carro, which have all been backed by the prominent VC firm. But if you think that presenting with a pitch deck would…