AI-first: Decoding Southeast Asia trends

White paper
2025

Uncovering where the momentum is headed and what it means for Southeast Asia’s digital future

Around 25% of businesses will start using GenAI (Generative AI) and plan to implement AI agents, and this number is set to rise to 50% by 2027.

Development and adoption of AI across these key sectors can drive up to 13% of Southeast Asia’s GDP by 2030.

Downstream application

Our portfolio

Within our portfolio, we have also seen various companies adopting Al solutions across these two buckets

Customer facing / engagement solution

Logistics

Waresix leverages Al to analyze historical data to optimize pricing and enhance delivery routes.

Healthcare

Mesh Bio is building a human digital twin using multi-dimensional patient data to generate personalized insights and patient care recommendations.

Education

Ruangguru and Prep are some examples of our portfolio in education leveraging Al to deliver personalized and automated learning content at scale.

Customer support

Multiple startups within our portfolio have implemented GenAl to handle the first layer customer support, freeing up support teams to handle more complex cases.

Internal tooling solution

Operations

Meeting.ai and Nexmedis are leveraging GenAl to automate internal transcription and summarization activities, greatly improving efficiency and accuracy.

Analysis

One of our fintech startups has developed an internal solution that will help to generate and debug code, analyse data and generate insights, increasing staff productivity.

Training / HR

One of our fintech startups is developing an internal platform that will automate partner onboarding and training process, cutting down the time taken by more than 70%.

Content creation

Content creation Novelship is using GenAl to automate product descriptions at scale for hundreds of thousands of product listings, improving both quality of listings and SEO of their webpage.

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Download the East Ventures’ white paper on AI

Uncovering where the momentum is headed and what it means for Southeast Asia’s digital future