Investment Insights

East Ventures’ thesis on Direct-to-Consumer (D2C) startups

23 September 2025

Insights

How D2C startups build a stronger and stickier customer base

True to all of our early-stage investments, East Ventures’ thesis behind our Direct-to-Customer (D2C) bets is its founders. A D2C startup is a company that sells its products directly to consumers, meaning there is no middleman between the consumer and the company. In each of…

David vs Goliath- How Indonesian SaaS startups can win

22 November 2024

Insights

David vs Goliath: How Indonesian SaaS startups can win

Over the past decade, software-as-a-service (SaaS) has emerged as a successful model for software delivery globally. Both businesses and consumers have been demanding more software tools, and the question has always been – “How to sell and deliver what the customers want at scale?” The…

Indonesia’s F&B startups are more robust with the resilience of Indonesia’s economy|Indonesia’s F&B startups are more robust with the resilience of Indonesia’s economy|F&B Startups in EV Ecosystem

15 October 2024

Insights

Indonesia’s F&B startups are more robust with the resilience of Indonesia’s economy

Food and Beverage (F&B) has appeared to be a resilient sector for Indonesia, notably with the revival of the tourism and hospitality industry. Now that people are itching to socialize and have a dine-in experience, the F&B sector recorded 5.33% Year-on-Year (YoY) GDP growth in…

Leveling the playing field and democratizing the web through Web 3.0 investment

30 August 2022

Insights

Leveling the playing field and democratizing the web through Web 3.0 investment

East Ventures’ thesis on Web 3.0 startups Web 3.0 has emerged as the idea of a new kind of internet service built using decentralized blockchains — the shared ledger systems used by cryptocurrencies and NFTs. Proponents believe that Web 3.0 will create new economies, products,…

Property tech|Amoda|Tanaku|Amoda Construction Breakdown

20 July 2022

Insights

The silver lining in the proptech sector

East Ventures’ thesis on Proptech startups We recently announced two new portfolio investments in property technology (Proptech) startups: AMODA – a prefabricated construction company; and Tanaku – a rent-to-own property tech company. Both startups are operating and localizing their solutions to serve Indonesia-specific markets. Their…

12 July 2022

Insights

Earned Wage Access as the financial solution for employees and companies

The fintech sector has grown exponentially in Indonesia as it could fill the financial gap for millions of people. However, other issues appeared as some people were trapped by illegal fintech lending and lack of financial literacy, making it difficult to manage their wealth and…

23 March 2022

Insights

The promising rise of mental health startups in Indonesia

East Ventures’ thesis on mental health startups In the summer of 2021, when the Delta variant hit Indonesia, waves of panic and tragedy were felt throughout the nation. On the ground, people were desperate to find oxygen concentrators vitamins, supplements, and all sorts of resources…

Aruna Fisherman|Global Seafood Market Graph

23 February 2022

Insights

Sustainable food production by compression of fishery’s fragmented supply chain in Indonesia: East Ventures’ thesis on local agritech, Aruna

East Ventures’ thesis on local agritech, Aruna With over 23 million tons of annual seafood production, Indonesia is second only to China in the global seafood market. The fishery sector generates approximately US$ 4.1 billion in annual export earnings, empowers more than 7 million jobs,…

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Investment Insights

How D2C startups build a stronger and stickier customer base

David vs Goliath: How Indonesian SaaS startups can win

Leveling the playing field and democratizing the web through Web 3.0 investment

The silver lining in the proptech sector

Earned Wage Access as the financial solution for employees and companies

The promising rise of mental health startups in Indonesia

Sustainable food production by compression of fishery’s fragmented supply chain in Indonesia: East Ventures’ thesis on local agritech, Aruna

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