Insights
Unlocking the urban middle-class: Insights from Indonesia’s fast-growing consumer segment
Southeast Asia (SEA), a region populated by nearly 700 million people, is poised for remarkable digital economy growth over the next couple of years. The latest e-Conomy SEA 2024 report by Google, Temasek, and Bain&Company projected a 15% increase in GMV up to US$263 billion.…