How beauty is changing in 2023
Behind its allure and aesthetic appeal, the beauty industry has proven to be recession-proof in the face of various macroeconomic shocks over the past two decades. The "Lipstick Effect" or "Lipstick Index"– an economic indicator from the beauty category, suggests that during periods of recession or economic hardship, women will indulge in discretionary purchases, splurging on small, affordable luxuries, such as lipstick, that boosts their mood without putting a strain on their finances. Hence, despite a shifting backdrop, our beauty sector outlook remains bullish and we expect it to continue as a bright spot in 2023.
Indonesian cosmetics brands see opportunity in halal products
Companies offering halal cosmetics in Indonesia, the world's largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers.
How leaders deliver the passion of workers, even in the time of crisis: the leadership tips from CEOs of CoHive and Base
As a leader in the company, you probably want all employees to have the same frequency and passion as yours to achieve the same goal. However, it might be a challenge as the company gets bigger and faces a crisis. Yaumi Fauziah Sugiharta, Co-Founder and CEO of Base, and Christopher Angkasa, CEO of CoHive, share their experiences.
East Ventures 2021 recap: 80+ deals made across SEA’s fastest growing sectors, aiming for sector diversification in 2022
Welcoming the new year of 2022, East Ventures is taking this opportunity to look back and reflect on the year 2021. Just like the rest of the world, the COVID-19 pandemic has also severely impacted our ecosystem—not only Indonesia, but it also took a heavy toll on Singapore and other SEA countries as well.
East Ventures di 2021: 80+ deal di berbagai sektor unggul di Asia Tenggara rampung, mengincar diversifikasi sektor di tahun 2022
Menyambut tahun 2022, East Ventures mengambil kesempatan ini untuk melihat kembali dan merefleksikan tahun 2021. Sama seperti di seluruh dunia, pandemi COVID-19 juga memberikan dampak yang sangat besar pada ekosistem kami—tidak hanya di Indonesia, namun juga Singapura dan negara-negara Asia Tenggara lainnya.
Base Secured Seed Funding Led by East Ventures and Skystar Capital
Base is a direct-to-consumer beauty and wellness startup that caters to the diverse beauty needs of Indonesian women, by providing personalized products.