Indonesian D2C beauty brands build foundation for regional expansion

In 2020, Indonesian beauty marketplace Sociolla expanded to its first overseas market – Vietnam. Like in its home turf, Sociolla Vietnam offers products from global brands like Maybelline and Neutrogena as well as South Korea’s Laneige. The marketplace also stocks cosmetics from Esqa, Avoskin, and Carasun – all Indonesian brands making their international foray.

Indonesia’s beauty commerce, Sociolla, shows e-commerce can fight plastic pollution

Many cosmetics, skincare, or other beauty products are packaged very attractive to engage buyers. Realize it or not, waste is commonly and inevitably built into the beauty industry's business model. With the rising beauty consumption that leads to the growing impulsive beauty shopping trend in our society, the waste issue in the beauty industry is getting more critical than ever.