Indonesian beauty firm turns US$40k investment into profitable business in two years
Around a decade ago, best friends Cindy Angelina and Kezia Trihatmanto studied together at Pepperdine University in Los Angeles. The two had known each other since childhood, and their friendship has sparked a revolutionary idea for the beauty industry in their home country of Indonesia.
Driving equitable digital access through ESG implementation in companies
There was no strong reason for Audrey Maximillian Herli to allow bullying to spread, mainly after he saw his friends being bullied for sharing his personal stories and problems on social media.
Enabling the omnichannel experience and digital behavior: Christopher Madiam, Co-Founder & President of Social Bella
Indonesia itself has a growing economy because we know that currently Indonesia's population is dominated by Gen Z and millennials. So these two generations are in the productive age, where they actively utilize digital technology to fulfill their daily needs. Therefore, the role of startups is very crucial because most of the startups are utilizing the technology to be able to deliver their products to their customers well.
How beauty is changing in 2023
Behind its allure and aesthetic appeal, the beauty industry has proven to be recession-proof in the face of various macroeconomic shocks over the past two decades. The "Lipstick Effect" or "Lipstick Index"– an economic indicator from the beauty category, suggests that during periods of recession or economic hardship, women will indulge in discretionary purchases, splurging on small, affordable luxuries, such as lipstick, that boosts their mood without putting a strain on their finances. Hence, despite a shifting backdrop, our beauty sector outlook remains bullish and we expect it to continue as a bright spot in 2023.
Indonesian D2C beauty brands build foundation for regional expansion
In 2020, Indonesian beauty marketplace Sociolla expanded to its first overseas market – Vietnam. Like in its home turf, Sociolla Vietnam offers products from global brands like Maybelline and Neutrogena as well as South Korea’s Laneige. The marketplace also stocks cosmetics from Esqa, Avoskin, and Carasun – all Indonesian brands making their international foray.
How founders should navigate winter situation in sunny Indonesia
The technology sector faces global economic challenges due to the geopolitical situation and fears of an impending recession in the United States (US). This period and the media boom have pulled some digital startups down on corporate valuation and business operations and have implications for layoffs and fundraising struggles.
Indonesia’s beauty commerce, Sociolla, shows e-commerce can fight plastic pollution
Many cosmetics, skincare, or other beauty products are packaged very attractive to engage buyers. Realize it or not, waste is commonly and inevitably built into the beauty industry's business model. With the rising beauty consumption that leads to the growing impulsive beauty shopping trend in our society, the waste issue in the beauty industry is getting more critical than ever.
Technology integration enables nuanced experience in shopping
The development of digitalization is not always about shifting from offline to online; it is also the integration of many things. Although Indonesia’s income per capita is not yet the biggest in Asia, digital adoption in our country is relatively successful. Also, mobile phone ownership grows more exponentially in Indonesia compared to other countries. The pandemic has accelerated the demand to shift from offline to online.