Lessons in entrepreneurship and adaptability: RPG Commerce’s Melvin Chee on building a successful consumer product business

At the onset of his career, Melvin Chee knew he did not want a typical 9-5 job. At 18, he did his first internship with a startup founded by his cousin, Fong Wai Hong, in Melbourne. He went on to also intern for Groupon Malaysia and the online learning platform Udemy in the US. In San Francisco, he got a taste of the startup life in Silicon Valley. He became captivated by the innovative culture and dreamed of bringing that experience back to Malaysia.

East Ventures-backed founders listed in Forbes’ 30 Under 30 Asia 2023

With global economic uncertainty on the rise and a significant drop in VC funding, young entrepreneurs in Asia-Pacific have faced a new set of challenges in the past year. But the current environment hasn’t killed innovation. Judging by this year’s cohort of 30 Under 30 Asia honorees, creativity has proven to be a valuable asset to survive—and thrive—amid tougher circumstances.

RPG Commerce raises US$ 29 million in series B funding round led by East Ventures

RPG Commerce, Southeast Asia’s leading Direct-To-Consumer (DTC) social e-commerce company, has secured US$ 29 million in a Series B funding round led by East Ventures, UOB Venture Management, Vertex Ventures SE Asia & India (VVSEAI), and RHL Ventures.