ESQA

Consumer behaviour tips from SEA Womens D2C Startup funders
From Portfolios

7 keys for understanding consumer behavior by SEA women D2C founders

Direct-to-consumer (D2C) startups in Southeast Asia have not only shown resilience, but also maintained growth momentum despite the economic uncertainty. However, to stay ahead in the market and effectively reach consumer behaviour, these startups must continuously adapt to the evolving landscape.     Here, four female founders…
Indonesian cosmetics brands see opportunity in halal products|Indonesian beauty brand Esqa offers halal-certified makeup with vegan ingredients. Photo by Nana Shibata.
From Portfolios

Indonesian cosmetics brands see opportunity in halal products

Companies offering halal cosmetics in Indonesia, the world’s largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers. In 2014, Indonesia enacted a law requiring halal certification for a wide…
||Esqa co-founders (from left) Kezia Trihatmanto and Cindy Angelina
From Portfolios

Indonesian D2C beauty brands build foundation for regional expansion

In 2020, Indonesian beauty marketplace Sociolla expanded to its first overseas market – Vietnam. Like in its home turf, Sociolla Vietnam offers products from global brands like Maybelline and Neutrogena as well as South Korea’s Laneige. The marketplace also stocks cosmetics from Esqa, Avoskin, and Carasun – all Indonesian brands making…