7 keys for understanding consumer behavior by SEA women D2C founders
Direct-to-consumer (D2C) startups in Southeast Asia have not only shown resilience, but also maintained growth momentum despite the economic uncertainty. However, to stay ahead in the market and effectively reach consumers, these startups must continuously adapt to the evolving landscape.
Indonesian beauty firm turns US$40k investment into profitable business in two years
Around a decade ago, best friends Cindy Angelina and Kezia Trihatmanto studied together at Pepperdine University in Los Angeles. The two had known each other since childhood, and their friendship has sparked a revolutionary idea for the beauty industry in their home country of Indonesia.
Indonesian cosmetics brands see opportunity in halal products
Companies offering halal cosmetics in Indonesia, the world's largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers.
Indonesian D2C beauty brands build foundation for regional expansion
In 2020, Indonesian beauty marketplace Sociolla expanded to its first overseas market – Vietnam. Like in its home turf, Sociolla Vietnam offers products from global brands like Maybelline and Neutrogena as well as South Korea’s Laneige. The marketplace also stocks cosmetics from Esqa, Avoskin, and Carasun – all Indonesian brands making their international foray.