Indonesia’s IDN Media Foray into E-Sports by Acquiring GGWP.ID
15 July 2019
IDN Media, a multi-platform media company for “millennials and Gen Z in Indonesia”, has announced the acquisition of GGWP.ID to mark its entry into the fast-growing e-sports industry.
The company — which also operates several other business units including IDN Times, Popbela.com, Popmama.com, Yummy, IDN Creative, IDN Event, and IDN Creator Network — aims to make GGWP.ID the ‘ESPN’ of e-sports in Indonesia. It also wants to build awareness and exposure of the opportunities that e-sports can bring to society, including to e-sports players, enthusiasts, content creators, and brands.
As per the deal, Founder Ricky Setiawan will continue to be the CEO of GGWP.ID.
Winston Utomo, Founder & CEO of IDN Media, said: “We believe that the e-sports phenomenon has just begun. With GGWP.ID, we envision to create the biggest and most impactful e-sports company in the region for Millennials and Gen Z.”
GGWP.ID is a multi-platform e-sports company which was created with a vision to make ‘e-sports for everyone’. It has four main business units — eSports Media (a multi-platform media for e-sports enthusiasts), eSports Tournament Platform (which allows users to create and organise tournaments by themselves instantly), eSports Team (professional e-sports team that competes in popular games), and eSports Creative (a multi-platform digital agency focusing on brand storytelling, content creation, and online activation).
In addition, GGWP.ID also hosts Game Prime, a gaming event in Indonesia, together with BEKRAF, Republik Indonesia/IACE (Indonesian Agency for Creative Economy) and AGI (Asosiasi Game Indonesia), an Indonesian game association.
According to Setiawan said: “As a leading media company for millennials and Gen Z in Indonesia, IDN Media can help us reach more audience and accelerate our vision to make eSports available for everyone.”
Early this year, IDN Media raised a Series C funding round led by EV Growth. EV Growth is a joint venture of East Ventures, Sinar Mas, and Yahoo! Japan.
Source: e27