Har Har Chicken!, the takeaway kiosk specializing in har cheong gai-focused menu items, raised funding led by East Ventures

Har Har Chicken!, the takeaway kiosk specializing in har cheong gai-focused menu items, announced that it has raised funding led by East Ventures, a pioneering and leading sector-agnostic venture capital firm focusing on Southeast Asia. 

“The guidance and support from the East Ventures team was invaluable as we embarked on this entrepreneurial journey. We appreciate the shared conviction in the Har Har Chicken! brand, and look forward to a long and successful partnership,” said Bevin Desker, Chief Executive Officer of Har Har Chicken! 

Har Har Chicken! was founded by Bevin Desker (Chief Executive Officer), Han Liguang (Chief Product Officer), the owner of One Michelin-starred Labyrinth, Lennard Yeong (Chief Marketing Officer), food social media influencer, and Tay Jianli (Chief Operating Officer), with years of restaurant experience. The team’s mission is to build accessible Singaporean food brands with the potential for regional scalability.

Har Har Chicken! Offerings and Har Har Wings

The world’s fastest-growing poultry markets are South Asia and Southeast Asia, with a combined total growth forecast of 30% between 2023 and 2030 – a 4% to 5% annual growth rate. The fried chicken market in Southeast Asia, including Singapore, is experiencing substantial growth due to growing demand for convenient food options.

Building on the region’s shared love for fried chicken and familiarity with har cheong gai or fermented prawn paste chicken, Har Har Chicken! offers several har cheong gai-focused items in the form of standalone wings, burgers, rice boxes, and more. Each comes complete with sides to really bring the biggest har cheong gai satisfaction.

“We are excited to support Har Har Chicken! which aims to bring an innovative twist to a beloved Singaporean dish. Har Har Chicken! is powered by a strong founding team, with Bevin, Liguang, Lennard, and Jianli each bringing unique prior experiences that we think will combine to great synergy in the F&B space. We look forward to their growth and success,” said Wesley Tay, Principal at East Ventures. 

This funding follows Har Har Chicken!’s recent debut at Bishan, Junction 8 on 5 July 2024. This funding will primarily be allocated to supply chain optimization to ensure consistent quality for customers. 

Har Har Chicken! plans to expand its initial presence in Singapore, aiming for a total of three outlets, including Junction 8, Vivocity, and ION Orchard. The long-term goal is to increase the number of outlets across Singapore in 2025 and expand regionally in the near future.