From Portfolios
Alvin Arief’s journey in cooking UENA: Indonesia’s emerging tech-enabled F&B brand
Let’s start with the why: Indonesia is home to a burgeoning, digitally savvy urban middle class. This mass market, which makes up the largest segment—167 million people—allocates more than half of its expenses on food. The F&B (Food & Beverage) industry in Indonesia is a…
