The COVID-19 pandemic introduced a completely new business landscape, bringing the tourism industry into a megashift based on the change in consumer behavior.

The need to be agile

Tourism is an important sector that plays a critical role in Indonesia’s economic growth and job creation. However, it became most affected by the COVID-19 pandemic as demands were declining.

Reviving travels

The presence of online travel agencies (OTA) to increase promotion and engagement to domestic and foreign tourists has shown its significant contribution. Travel intermediaries recorded growth of 30% or IDR 59,878 billion in 2021 sales, while OTA sales increased by 53% or IDR 83,674 billion.

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Traveloka’s resilience has taken them through a megashift in the industry. The firm has acted timely and fostered innovations that contribute to accelerating the digital economy.

“One of the business strategies prepared by Traveloka, before the economy fully recovered is that Traveloka will continue to innovate and collaborate to expand our products and services, in line with Traveloka’s commitment as a lifestyle superapp to meet the lifestyle needs and aspirations of people in Southeast Asia.”

Caesar Indra

President of Traveloka