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consumer

East Ventures’ thesis on Direct-to-Consumer (D2C) startups
Insights

How D2C startups build a stronger and stickier customer base

True to all of our early-stage investments, East Ventures’ thesis behind our Direct-to-Customer (D2C) bets is its founders. A D2C startup is a company that sells its products directly to consumers, meaning there is no middleman between the consumer and the company.  In each of…
East Ventures Summit 2025
Insights

The experience economy: How Southeast Asian startups are winning over consumers

With tight global competition, companies are now in the business of selling experiences, communities, and emotional connections. The experience economy is the fourth stage of economic development after agrarian, industrial, and service economies. It arises when services become commoditized, leading businesses to create and stage…