Beauty

Beauty sector outlook 2023
Insights

How beauty is changing in 2023

Behind its allure and aesthetic appeal, the beauty industry has proven to be recession-proof in the face of various macroeconomic shocks over the past two decades. The “Lipstick Effect” or “Lipstick Index”– an economic indicator from the beauty category, suggests that during periods of recession…
||Esqa co-founders (from left) Kezia Trihatmanto and Cindy Angelina
From Portfolios

Indonesian D2C beauty brands build foundation for regional expansion

In 2020, Indonesian beauty marketplace Sociolla expanded to its first overseas market – Vietnam. Like in its home turf, Sociolla Vietnam offers products from global brands like Maybelline and Neutrogena as well as South Korea’s Laneige. The marketplace also stocks cosmetics from Esqa, Avoskin, and Carasun – all Indonesian brands making…