David vs Goliath: How Indonesian SaaS startups can win

Over the past decade, software-as-a-service (SaaS) has emerged as a successful model for software delivery globally. Both businesses and consumers have been demanding more software tools, and the question has always been – “how to sell and deliver what the customers want at scale?” The hallmark of SaaS - a centrally hosted, web-delivered, multi-tenant architecture (i.e. built once, sold many times) fit into the growing digitalization theme and was the core engine of tech adoption in the US and many developed economies.