Social Bread, an Indonesia-based digital marketing marketplace to support business owners, predominantly Small and Medium Enterprises (SMEs), has officially launched. The launch of this event was held in Social Bread Hub at The Breeze BSD City, Tangerang. During the same occasion, Social Bread also announced the completion of its US$ 400,000 of seed funding led by East Ventures. This round of funding is also participated by Living Lab Ventures. This fresh fund is to develop a differentiated technology platform to impact its merchant ecosystem. Social Bread is building a differentiated live shopping experience so that it will scale and boost merchants’ sales by at least 10 times within one year.