Alda joined East Ventures in 2021 and has over 14 years of experience in venture capital, private equity and entrepreneurship in Southeast Asia. Prior to East Ventures, Alda was the head of investments in SMDV, a family office focusing in venture investments in Southeast Asia. She was also a private equity investor in CDH and Quvat, leading growth and buyout investments in Southeast Asia. Additionally, Alda was an entrepreneur, having co-founded F&B and retail start-ups in Jakarta. Alda is Indonesian and graduated Summa Cum Laude with a Bachelor’s degree in Industrial and Operations Engineering from University of Michigan – Ann Arbor, USA.