MADLY Partners (L-R) Victor Saint-Pere, Maddy Barber, Wez Barber 2
East Ventures


26 May 2023

Press Release

DTC bespoke jeweler, MADLY raises new funding from East Ventures

MADLY, Singapore’s foremost bespoke jewelry design house, today announced an investment received from East Ventures, a pioneering sector-agnostic venture capital firm that has supported over 300 tech companies across Southeast Asia. This funding serves as a vote of confidence from East Ventures to MADLY. With the support of the funds and the guidance of East Ventures’ best operational practices, the nine-year-old bespoke jewelry brand is poised to accelerate its international expansion. This strategic partnership empowers the brand to reach its goal of becoming the world’s premier international bespoke jewelry brand.

“I’m delighted that we are joining forces with East Ventures, a firm that fully aligns with our belief in investing in people. Their commitment to the human element of business sets East Ventures apart, positioning them as the ideal partner to catapult us into our next phase of growth. With their support, we’re set to expand our reach globally and build an internationally recognized bespoke jewelry brand,” said Maddy Barber, Founder of MADLY.

Established in 2014, MADLY disrupted the diamond-centered jewelry sector in Singapore through its exceptional display of the finest 0.1% of colored gemstones, from the ‘big three’ Sapphire, Ruby, and Emerald, to the new wave of rare gems such as Paraiba Tourmaline, Cobalt Spinel, and Tsavorite Garnet. MADLY offers unparalleled quality and value, not only in terms of gemstone quality and stellar designs that blend modern aesthetics with traditional craftsmanship, but also in terms of the sentiment and storytelling each unique jewel holds.

The luxury jewelry sector is experiencing a growing demand for bespoke, personalized jewelry and colored gemstones, and MADLY is at the forefront of this trend. MADLY offers a seamless and immersive experience that involves the client at every step of the way. MADLY creates unique and thoughtfully designed hand-crafted jewelry pieces through this meticulous process, delivering unmatched value to its clients. 

“We are glad to welcome MADLY into the East Ventures’ family. We are truly captivated by MADLY’s ability to redefine the bespoke jewelry industry, especially on its innovative approach to design, manufacturing, and customer experience, which sets them apart from traditional maisons. We are excited to be part of their journey and believe that investing in MADLY is an investment in the future of bespoke jewelry,” said Willson Cuaca, Co-Founder and Managing Partner at East Ventures.