E-commerce has experienced a tremendous growth as more new consumers started to shop online. It is now ready to catalyze digital economy growth.

Continuing the growth

Some keys to make e-commerce business more sustainable: by improving the inclusion of the MSMEs as well as the supports and efforts from government to improve digital inclusions, especially MSMEs.

The untapped potential

Indonesia’s B2B e-commerce is still underdeveloped and has more room to grow. The market share of Indonesia’s B2B e-commerce is only 27% of the total e-commerce market. The figure is tiny compared to the neighboring countries. (Reogma in 2020).

Related Portfolio


Sociolla, Indonesia’s leading beauty and personal care e-commerce business, has experienced a 50% increase in online transactions amid the pandemic. The pandemic has accelerated the shift from offline to online as people in Indonesia are becoming more reliant on the use of technologies to meet their daily necessities.


Indonesia’s leading e-commerce technology company empowering businesses to sell online. Its one stop solution, includes template-based online store builder and technology-driven channel management service.

“The number of MSMEs that have gone digital has reached 16.4 million as of January 2022, a 105% increase from the pre-pandemic level of 8 million.”

Teten Masduki

Minister of Cooperatives and Small and Medium Enterprises (KUKM)