East Ventures Embraces New Consumption with Fore Coffee

20 September 2018

JAKARTA, September 20th, 2018 — Earlier today, on-demand high-quality coffee startup Fore Coffee, announced that it closed a seed funding from East Ventures. Fore Coffee is a specialty coffee startup which aims to deliver the finest coffee to its customer. Fore operates their first store on the second floor of Otten Coffee Jakarta shop, which located in Senopati No 77, South Jakarta. It will open the second outlet, a flagship store in Plaza Indonesia in October and aims to open more branches in shopping malls and offices.

“Leveraging from the network and expertise from Otten, Fore is equipped with high tech tools and machine to deliver the finest quality coffee to our customer. We dream of the day where everyone has access to affordable specialty coffee close to them every day and we are excited that we are moving forward to that steadily,” says Robin Boe, CEO of Fore Coffee

“Indonesia tech ecosystem has been moving fast with a lot of innovations that changed our daily life. Particularly the way the consumer getting their food, it has been changed in recent years (new consumption) with the innovation of food delivery services. It sparks a new hypothesis within us that we think we want to proof quickly. Can we serve a new demand with a new bottom-up startup design that sits on new innovation in Indonesia? In China, Luckin Coffee answers that question.” adds Willson Cuaca, Managing Partner of East Ventures and Chairman of Fore Coffee

Fore Coffee started serving its first cup on August 8, 2018, and as of today, is serving 1,000 cups a week.

Read Also: Indonesia’s Fore Coffee Closes First Quarter of 2019 With a Major Milestone


About Fore Coffee

Fore Coffee is an on-demand high-quality coffee startup which aims to deliver the finest coffee to its customer. They currently opened their first outlet in Senopati, South Jakarta and soon expanding the operation in Plaza Indonesia, Pacific Place and more locations in Greater Jakarta area. www.fore.coffee