About East Ventures
East Ventures is a pioneering and leading sector-agnostic venture capital firm. Founded in 2009, East Ventures has transformed into a holistic platform that provides multi-stage investment, from Seed to Growth stage investments, for over 300 tech companies across Southeast Asia. We also have business operations in Japan.
East Ventures is committed to achieving sustainable development and bringing positive impacts to society through its initiatives and ESG-embedded practices.
Our Investment Philosophy
We have a unique method to assess and decide to invest in potential startups. The firm used the “3P” – People, Product, and Potential Market – to assess the potential investment. However, we realize that “2P” – People and Potential Market – are enough in helping us to evaluate the investment.
People
We believe that good founders have three core traits: integrity, high-level self-awareness and paradoxical trait.
Potential Market
We always ask the founders about the potential market size and the target of a reasonable market they want to see.
For growth-stage investments, we focus on traction.
The philosophy has carried East Ventures to be a fast decision maker in dealing with investments. The deals can be done within 24-48 hours.
Partner’s perspectives
Thoughts and opinions from East Ventures’ partners on the venture capital, startup industry, and tech scene.
David vs Goliath: How Indonesian SaaS startups can win
Over the past decade, software-as-a-service (SaaS) has emerged as a successful model for software delivery globally. Both businesses and consumers have been demanding more software tools, and the question has always been – “how to sell and deliver what the customers want at scale?” The hallmark of SaaS - a centrally hosted, web-delivered, multi-tenant architecture (i.e. built once, sold many times) fit into the growing digitalization theme and was the core engine of tech adoption in the US and many developed economies.
