McEasy, a startup that provides Software-as-a-Service digital solutions for logistics operators and vehicle tracking, has raised US$ 6.5 million (approximately IDR 97 billion) Series A investment round led by East Ventures. The Indonesia-based company intends to use the funds to enhance its tech capabilities, develop a product-market fit and strengthen its presence in tier two and three cities.
McEasy grew more than 12x in the past 18 months. Founded in 2017, the startup has become a reliable transportation and supply chain solution for more than 200 companies, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah, and Tanto Intim Line.
More than 85% of businesses in the transportation and supply chain sectors rely on pen and paper for their operations. A lack of education among small and medium business owners on the technologies available to increase logistics efficiency, means many are persevering with time-consuming manual processes.
“We understand business owners spend twice the amount of time-solving challenges at the grassroots level – from managing drivers and their expense, fuel consumption, and route efficiency. The new funding will allow us to enhance our tech-based offering and assist owners in improving business processes. Technology adoption can increase logistics efficiency and save the business up to 30% on operational costs. Our vision at McEasy is to digitally transform the nation’s transportation and supply chain ecosystem – making it more connected, visible, automated, and integrated,” said Raymond Sutjiono, Co-founder, McEasy.
“East Ventures is a sophisticated investor that recognizes McEasy’s potential in bringing impact to the supply chain ecosystem. We will use the additional investment to develop a product that fits the small and medium enterprises and solidify our presence in second & third-tier cities. While working with big companies, we also focus on providing SMEs with technological assistance. They are indeed the backbone of our economy, and the sector’s potential is endless – approximately 900,000 players and more than five million units of commercial freight cars,” said Hendrik Ekowaluyo, Co-founder, McEasy.
“McEasy has managed to accelerate positively in this post-pandemic environment. They combine the best of both worlds – logistics and technology – to elevate their offerings, strengthen their national footprints, and maintain profitability levels. The company invests heavily in technology to ensure seamless implementation of digital solutions for transportation and supply chain key players in Indonesia. We are glad to be able to be a part of every success of McEasy, and we believe they continue to bring more real impacts to the society,” said Willson Cuaca, Co-Founder and Managing Partner of East Ventures.
These tech-based solutions are helpful for transportation and supply chain service providers, including passenger buses, freight forwarding services, and refrigerated vehicles for temperature-sensitive commodities, such as pharmaceuticals, meat, seafood, dairy products, and frozen food.
McEasy utilizes the following approaches to crack down challenges: 1) Mobility Software-as-a-Service to digitalize vehicles and allow real-time tracking, 2) Vertical solutions to improve business efficiency and processes and 3) Open-API ecosystem for transportation and supply chain stakeholders.
McEasy’s winning products are Vehicle Smart Management System (a smart tracker digital solution to assist logistics operations and real-time tracking of vehicle locations), Transportation Management System (an integrated software to plan, implement, monitor, and optimize logistics processes, enabling the entire logistics process to become more efficient) and Smart Driver Apps.
McEasy has also launched the “1 Million Vehicle Movement” as part of its commitment to supporting the acceleration of digitalization in logistics and transportation. This campaign plans to integrate at least one million four-wheeled vehicles into McEasy’s digital ecosystem by 2025.