Social commerce enabler startup Desty

Indonesia e-commerce solution platform Desty raises seed funding led by East Ventures

1 December, 2020

Social commerce enabler startup, Desty, has raised an undisclosed amount of seed funding from East Ventures.

Desty is a digital platform that helps creators, influencers, and merchants to easily build a single online destination to promote and sell their products.

The company currently offers two products, Desty Page and Desty Store. Desty Page is a service that creates landing pages optimized for link in bio at social media accounts, meanwhile Desty Store is a service that allows users to easily create an e-commerce store complimentary to marketplaces.

“Doing business in times of pandemic is challenging, but we believe that acceleration of digitalization brings an opportunity to grow. Having online presence is not an option anymore, now it is the only way. Desty comes as the local, simple, and free solution for independent online businesses to create landing pages and build their own branded online store in just minutes,” said Bill Wang, CEO and Founder of Desty.

Launched in October 2020, Desty already works closely with thousands of users including online brands (Alowalo, Babycare, Notbad), content creator (Mindblowon Studio or Tahilalat), as well as influencers from food, travel, lifestyle, and fashion industries. The company also has finished the integration with key local partners to add payment and logistics in its store platform.

“Not only sellers. There are many other types of users actively engaging their followers through Desty. We also provide our users the best tools from customizable templates to comprehensive analytics,” said Bill.

Desty will use the funding to accelerate its product development and user acquisition, targeting 100,000 users in the first half of 2021.

“In the past year, an unprecedented number of Indonesians joined the internet economy by starting a business online. By combining global and local digital expertise, Desty’s team has successfully built a product that has already attracted thousands of users in the weeks since its launch. We are excited to work with Desty to help the millions of Indonesian online sellers and content creators to connect their businesses across multiple e-commerce and social media platforms,” said Willson Cuaca, Co-founder and Managing Partner of East Ventures.

Desty brings together founders with strong experiences in local and global companies from e-commerce, B2B, and telco industry. Bill Wang had been with Alibaba for 17 years, took part in the company evolution from B2B business to AliExpress and witnessing Alibaba journey into the global behemoth today. Bill Wang founded Desty with the help of Eric Natanael, an executive with local and global experiences in the various industries.